Gathering traffic to your website is the easy part of online marketing, but ensuring they are interacting the way you want them to is a different matter. We can ensure that your website is converting visitors into customers!
SEOptics are website conversion optimisation specialist. We can help you to convert your website traffic into paying customers or sales.
How do I find my current conversion rate?
With most clients we deal with, they are not sure what the current conversion rate of their website is. If you have an analytical package installed on your website such as Google analytics, and a record of all sales or enquiries through your website, you can work this out.
To work out your current conversion rate simply carry out the below calculation:
Why is my conversion rate important?
The conversion rate of any website is the most important factor to pay attention to. You could have 10,000 visitors a day, but if they are not converting into paying customers or enquiries to be followed up on then the website is not serving its purpose.
With many clients we have worked with in the past we have seen great conversion rates without the owner even knowing. It is not always a case of your website has a poor conversion rate, however in all cases it can be improved through various methods and visitor tracking.
How can you improve the conversion rate?
We use specialist tracking tools which allows us to see exactly where visitors are interacting on your website. These insights can not be viewed through your normal tracking methods such as Google Analytics.
Using heat maps and click areas we can determine which areas of the pages on your website are catching the customers eye, and what changes will need to be made so they are making the correct decision toward the buying process.
What is a good conversion rate?
Generally speaking a good conversion rate is around 1% of all traffic, an excellent conversion rate can be anything up to 4% in extreme cases. Again this depends on the product or service you are offering to the visitor.
How can I optimise my website?
Get in touch with us. We are able to tailor pay per click ad campaigns for companies of all sizes. Request a no obligation quote today.
