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	<title>SEOptics</title>
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	<description>Getting Your Website Noticed</description>
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		<title>Advantages Of Using WordPress</title>
		<link>http://www.seoptics.co.uk/seo/advantages-of-a-wordpress-website</link>
		<comments>http://www.seoptics.co.uk/seo/advantages-of-a-wordpress-website#comments</comments>
		<pubDate>Tue, 17 Apr 2012 12:11:21 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.seoptics.co.uk/?p=231</guid>
		<description><![CDATA[Creating a website from scratch, populating it with interesting content and then getting it to appear in the search engines is not easy. WordPress is the perfect platform to launch your new business or hobby website. We will look at the advantages of using a WordPress as your content management system. Design &#38; Build Having [...]]]></description>
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		<title>Google Panda 3.4 Update</title>
		<link>http://www.seoptics.co.uk/news/google-panda-3-4-update</link>
		<comments>http://www.seoptics.co.uk/news/google-panda-3-4-update#comments</comments>
		<pubDate>Wed, 04 Apr 2012 09:36:32 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.seoptics.co.uk/?p=228</guid>
		<description><![CDATA[Google have again rolled out a Panda update, although strangely this time they announced it via Twitter&#8230;. Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. This looks as if it was simply a refresh of the SERP&#8217;s rather than an algorithm update. Although they say it only affected aroound 1.6% of queries, [...]]]></description>
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		<title>Google Panda 3.3 Update</title>
		<link>http://www.seoptics.co.uk/news/google-panda-3-3-update</link>
		<comments>http://www.seoptics.co.uk/news/google-panda-3-3-update#comments</comments>
		<pubDate>Wed, 07 Mar 2012 11:17:23 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.seoptics.co.uk/?p=223</guid>
		<description><![CDATA[27th February 2012 brought another Google Panda algorithm change, this time looking at the off page elements of search engine rankings rather than the previous on page elements. Panda, originally released in early 2011 was designed to remove poor quality websites which were still prominent in search results and replace them with higher quality relevant [...]]]></description>
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		<title>Build Your Website Readership</title>
		<link>http://www.seoptics.co.uk/seo/build-your-website-readership</link>
		<comments>http://www.seoptics.co.uk/seo/build-your-website-readership#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:15:10 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.seoptics.co.uk/?p=215</guid>
		<description><![CDATA[It’s no secret that link building is one of the most important areas you must cover to rank higher in the search engine results. Most of us have heard search marketers / inbound marketers telling us that you should not chase links or rankings and we should be creating great content which will do this [...]]]></description>
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		<title>Google PageRank Update 2012</title>
		<link>http://www.seoptics.co.uk/seo/google-pagerank-update-2012</link>
		<comments>http://www.seoptics.co.uk/seo/google-pagerank-update-2012#comments</comments>
		<pubDate>Wed, 08 Feb 2012 19:42:43 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.seoptics.co.uk/?p=209</guid>
		<description><![CDATA[February 7th 2012 reportedly seen another Google PageRank update. The last time we heard from Google that the toolbar had been updated was in early November, so 3 months ago. The time before this was August, so 3 month before that. That adds weight to the claim that Google are now more consistently updating the toolbar every 3 months [...]]]></description>
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		<title>The Facebook Algorithm</title>
		<link>http://www.seoptics.co.uk/seo/the-facebook-algorithm</link>
		<comments>http://www.seoptics.co.uk/seo/the-facebook-algorithm#comments</comments>
		<pubDate>Wed, 08 Feb 2012 12:57:43 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.seoptics.co.uk/?p=176</guid>
		<description><![CDATA[Social Media is fast becoming an essential part of any digital marketing strategy, with a survey in late 2011 showing that 65% of all adults using the internet also use social networks. A quick look at the table below shows the impact social media is having on internet users. Facebook is by far still the [...]]]></description>
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		<title>6 Essential Google Analytics Advanced Segments You Should Be Using!</title>
		<link>http://www.seoptics.co.uk/seo/google-analytics/6-essential-google-analytics-advanced-segments-you-should-be-using</link>
		<comments>http://www.seoptics.co.uk/seo/google-analytics/6-essential-google-analytics-advanced-segments-you-should-be-using#comments</comments>
		<pubDate>Tue, 07 Feb 2012 11:32:02 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.seoptics.co.uk/?p=163</guid>
		<description><![CDATA[Google analytics is the most powerful free tool you have when running a website, be it for business or pleasure. It is amazing to see how many websites do not have GA installed and we can only presume a) they either do not care to know how many visitors they are receiving b) they are [...]]]></description>
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		<title>The SOPA/PIPA Protect Explained</title>
		<link>http://www.seoptics.co.uk/news/the-sopapipa-protect-explained</link>
		<comments>http://www.seoptics.co.uk/news/the-sopapipa-protect-explained#comments</comments>
		<pubDate>Tue, 31 Jan 2012 18:32:26 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://anthonyfitches.co.uk/?p=108</guid>
		<description><![CDATA[Many of you will be aware that today, on Wednesday 18th January; many of the largest sites on the web are shutting their doors in protest to a SOPA bill which is being introduced to the U.S government. SOPA (Stop Online Piracy Act) is aimed to prevent the piracy targeted at the entertainment industry. The goal [...]]]></description>
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		<title>Creating a custom sitemap structure</title>
		<link>http://www.seoptics.co.uk/seo/creating-a-custom-sitemap-structure</link>
		<comments>http://www.seoptics.co.uk/seo/creating-a-custom-sitemap-structure#comments</comments>
		<pubDate>Tue, 31 Jan 2012 18:31:47 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://anthonyfitches.co.uk/?p=106</guid>
		<description><![CDATA[The XML sitemap of a website is an important factor of getting all of your pages indexed. Without the sitemap you are relying on the search engine to find your pages through natural crawling. Even in a perfectly structured website, a search engine can still have difficulty finding all of your pages. This is especially [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creating Content Visitors Want To Share</title>
		<link>http://www.seoptics.co.uk/seo/creating-content-visitors-want-to-share</link>
		<comments>http://www.seoptics.co.uk/seo/creating-content-visitors-want-to-share#comments</comments>
		<pubDate>Tue, 31 Jan 2012 18:31:16 +0000</pubDate>
		<dc:creator>Anth</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://anthonyfitches.co.uk/?p=104</guid>
		<description><![CDATA[With recent changes to search engine algorithm, it has never been more important to sit back and take a look at your website. Search engines are not only looking at your site content, but your design, layout and visitor usability. Search Engine Optimisation (SEO) has changed to incorporate all of these areas. You will need [...]]]></description>
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