Link building is one of the most important areas of any search engine optimisation campaign. Building high quality inbound links pointing towards your website is critical to ranking well. Our link building tactics are strictly white hat.
SEOptics offer a leading link building company who offer a competitive link building service adhering to strict search engine guidelines.
We know the importance of building high quality inbound links, from highly relevant websites. Without these links, your website will never hit the heights on number 1.
Why do you need to build links?
A link from a website counts as a vote. These votes are tallied up by the search engine in order of relevance and quality. The more relevant, high quality websites linking to you, the more the search engine will rate your website. In reality, very complex algorithms determine the value of a link however this is the simplest way of looking at it.
What is anchor text and why is it important?
Anchor text is the actual piece of text which links to your website. It is usually the highlighted part of the link, shown below.
The anchor text is an indicator the search engine as to what the page it is pointing to is about. For example if you have a link with the text ‘Baby Clothes’ pointing to another site, its telling the search engine the site you are pointing to is about baby clothes. Again complex algorithms are used but this is it in its simplest form.
How can you build links?
Link building is not easy! You have to build up relationships with other website owners in the hope of acquiring links.
Other strategies are looked at such as viral ads, infographics, and widgets. Although it is a cliché, the best way to earn inbound links to your website is through great content.
If you have a website with the most amazing content which visitors are going to want to share, then you can be assured you will naturally acquire inbound links.
Anything I should avoid?
Yes. As explained earlier, search engines rate each inbound link to your website. Building spammy or none relevant links to your website can have an adverse effect. You are much better building one quality link then 10 spammy none relevant ones. Every website has a spam score which determines your ranking. If you hit a certain threshold of poor inbound links, your website could be subjected to a penalty, which can have a major effect on your rankings. This is why it is important to ensure the inbound links are relevant to your own website.
What is looked at when a link is being rated?
• Quality of the linking website
• Relevance of the linking website
• The linking websites authority
• Number of inbound links from one site
• Is the link one way?
• Anchor text of the link
• Link prominence
These are just a few of the factors which are looked at by a search engine. Getting all of these areas right makes for a great inbound link.
What’s next?
Get in touch with us. We are able to tailor link building services for companies of all sizes. Request a no obligation quote today.
