February 7th 2012 reportedly seen another Google PageRank update.
The last time we heard from Google that the toolbar had been updated was in early November, so 3 months ago. The time before this was August, so 3 month before that. That adds weight to the claim that Google are now more consistently updating the toolbar every 3 months in appose the the ‘as and when’ approach we have seen in recent years.
In truth, the Google PageRank doesn’t count for much at all these days. We used to crave for links from high PR websites to push us up the rankings whereas now all you get from the link is an increase in your own PR. Pretty pointless?
In saying this, most SEO’s will admit that if they are offered a link from a website with a high PR, it is something to think about. This is despite the fact we rant and rave it is pointless. We still hear old search marketers referring the to Google PageRank as the holy grail of SEO but we can assure you (so can Google themselves) that this is not the case.
BUT……
We know that a high PR is still nice to have, and if Google & Facebook have a PR of 9, it must be worth something right? Use our nifty little tool below to check your PageRank and see how you have got on during the recent update, that is if you even remember what your PR was before…
